Why “Beyond Mars”?

According to Jan, the new name is not just about ambition, but above all about the right mindset. “We wanted a name that radiates energy and boldness. A name that says: we won’t settle for the Olympic minimum — we raise the bar higher. For clients, that means a partner who thinks along and looks ahead. For our crew: more opportunities, more guidance, and the certainty of being part of a community that makes them stronger.”

The road towards it

The decision to bring Challenge MC and MaisonRouge together was much more than a rebranding. “Beforehand, we listened extensively to our clients and our team,” Jan explains. “We already knew we shared the same values, but we discovered that our strengths complemented each other even better than we thought. It felt like the puzzle pieces finally came together. That broad support gave us the confidence to fully commit to one strong brand.”

Three divisions, one quality standard

“Our activities are now clearly structured into three divisions: Beyond the Smile, Beyond the Serve, and Beyond the Stage. Each division focuses on its own expertise, but together we form one strong whole without losing what we were already good at. More focus and more impact behind the scenes. On top of that, we offer two additional services: PayPeople, which allows clients to easily manage the payroll of their flexible talent. And Talent Recruitment, which enables our temporary staff to grow into permanent roles within their organization.”

“Beyond Mars is much more than a new name,” Jan concludes. “It’s our compass. It tells who we are and where we want to go: beyond expectations. With this step, we bring together the best of two worlds and build a community that proves every single day that ‘beyond’ is our starting point. We elevate experiences, and empower people.”